Social media marketing has grown exponentially as seemingly countless new platforms present themselves to the savvy marketer. As a result, the key to a successful social media campaign is to stay on top of the latest trends.
Like in emails, videos are always a great way to spruce up any social marketing campaign. With the advent of live streaming video services on forums like Snap and Facebook, this is especially important in the 2017 social media marketing climate.
Many businesses already utilize video as part of their marketing tools, relying on the notion that consumers love visuals. The key is to craft these videos so they can be broken into segments. That way, several installments can be posted each week on various social media platforms. If a customer knows he or she can expect a regular new post keeping them up to date on the latest offerings, that customer is likely to keep that business in mind.
More and more, consumers also crave personal interaction and want a chance to have their voices heard. After all, convenient communication is the basis of social media. As a result, marketers need to go beyond simply telling and showing customers what their products are and why they should purchase them. Allowing customers to provide instant feedback and get real-time support and service will most certainly make a difference.
In a similar vein, consumers today want to see firsthand proof that a business cares not only about the people who are purchasing their products and services, but also about the world we all live in and the customer’s overall happiness.
To best achieve this through social media marketing, use content that is creative and artistic and shows emotion. Demonstrate that the company is not just a product, it is people with the same interests and needs as the customer.