Email Marketing & Client retention
Email Marketing is a Powerful, Reliable Tool for Marketing Your Business
Email marketing is one of the oldest forms of internet marketing. But that doesn’t mean that it’s lost its effectiveness in the least. In fact, it might be more powerful than ever.
The reason it works so well is because it’s a direct, personal means of communication that allows you to send specific, highly targeted messages to individuals. Because of the personalized nature of email, they’re much more likely to take notice than if it were, say, a banner ad. Also, unlike most forms of digital advertising, email is permission-based, meaning people are only going to receive your emails on a consistent basis if they choose to, giving you a targeted audience full of potential leads and clients.
If you aren’t collecting emails and growing a contact list, you’re missing out on some opportunities.
How Does Email Marketing Work?
While the possibilities are pretty much endless, there are a number of email marketing tactics that we have found to work really well. That includes things like sharing unique, valuable content, promoting special offers, and even telling engaging stories that will help keep your company top of mind to your contacts.
One of the great things about using email these days is that there are a tremendous amount of options for testing what’s working and what’s not. You also have access to a lot of analytics, meaning you know exactly how many people open your email, engage with your content, and click through to your links.
Because of that, we can fine-tune your email content to make sure that it’s resonating with your contacts.
How Gateway Marketing Can Help
While email marketing can seem pretty straightforward, just like writing a blog can seem straightforward, the reality is that it can be much more difficult than it appears, which you certainly know if you’ve tried it before.
Not only is there the difficulty of producing content that your contacts will actually find useful and interesting, but there’s also the problem of being able to do so consistently. Like social media, email works best when it’s done regularly, making sure you stay top of mind to your database. So while you may have tried to do your own email marketing in the past, or might be still, the struggle of finding enough time (and willpower) each week to write up an excellent email can become pretty overwhelming.
That’s where we come in. Not only can we produce engaging content for your contacts, but we can also manage the whole process for you, meaning you won’t need to worry about it at all!
Let Us Show You how email marketing can help with your client retention
Gateway Marketing provides clients with a state-of-the-art marketing platform that will automate many of your client retention and reputation management tasks. Send us an email below to see a demo of our platform…
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